How to Test Your Direct Mail
January 14, 2019

Every once in a while, an intrepid mailer will throw caution to the wind and attempt to encapsulate, in a set of rules, his experience in product, list, price, offer, seasonality and creative testing.

Creative Strategies for VDP
January 14, 2019

Data segmentation is the key to effective variable data printing and imaging -- and VDP is the key to getting your customers’ attention. Chances are you’ve got all the data you need for an effective campaign, but let’s talk specifics.