Creative

WWTT? Ikea Ad Doubles as Pregnancy Test
January 12, 2018 at 9:11 am

In this episode, Melissa takes a look at a new Ikea ad featuring a pregnancy test — that’s right, Ikea wants you to pee on this ad.

The Art of Learning From Screw-Ups
January 2, 2018 at 4:15 pm

Let’s look at the top screw-ups covered from the “What Were They Thinking” desk, and delve into the lessons marketers can benefit from.

Can You Trademark 'Black Friday'?
November 21, 2017 at 2:00 am

Companies need to consider what they can and cannot say from a trademark perspective on shopping days.

Copywriter's Checklist
November 20, 2017 at 12:04 pm

Successful marketing is all about small stuff that translates into big results. Hence, this Copywriter’s Checklist.