Data segmentation is the key to effective variable data printing and imaging -- and VDP is the key to getting your customers’ attention. Chances are you’ve got all the data you need for an effective campaign, but let’s talk specifics.
Here’s a few tips for a better campaign entry.
With the right project management skills clearly define scope and expectations, and determine whether you’ll need additional resources.
The success or failure of user acquisition advertising campaigns comes down to creative testing.
In Shutterstock’s new campaign, it both celebrates the Moon landing and makes the case for how it has the tools needed to recreate it.
Customer psychology helps marketers design campaigns. Emotion drives many purchases, even in B2B circles.
B2B sites have the opportunity to engage buyers for the long-haul that many of their customer journeys require, but few do.