Customer experience really does matter, even online in ways e-commerce marketers may not realize.
You remember those lists of powerful words we marketers use to use to guide copywriting for short-term response and sales?
The direct mail envelope is both the easiest and hardest part of every direct mail package. It's easy in that there's just not that much space to fill with copy or design.
Data segmentation is the key to effective variable data printing and imaging -- and VDP is the key to getting your customers’ attention. Chances are you’ve got all the data you need for an effective campaign, but let’s talk specifics.
Why do so many marketers choose the path of least resistance, which often means communicating more, rather than better.
Resort community Kukui’ula already had a robust marketing strategy to promote its brand. Now it wanted to extend its reputation.