Copywriting

Using Sex for a Sales Breakthrough
June 21, 2017 at 8:00 am

How does a marketer who sells a utilitarian, boring product breakthrough in a multi-million dollar category? Sex.

Head of the Class With FAQs
June 9, 2017 at 9:01 am

How does a marketer who sells a utilitarian, and arguably boring product, breakthrough in a multi-million dollar category? At least one secret sauce ingredient to their success: sex. I first wrote about the Dollar Shave Club in 2012 when they released a video that went viral (with over 24 million views now).DSC introduced how to […]

How Much Repetition Is Too Much?
June 7, 2017 at 8:00 am

I had a conversation with a client and an agency about sales copy. The agency contented there was too much repetition. I disagreed.

Clue in Your Copywriter
June 5, 2017 at 8:52 am

How does a marketer who sells a utilitarian, and arguably boring product, breakthrough in a multi-million dollar category? At least one secret sauce ingredient to their success: sex. I first wrote about the Dollar Shave Club in 2012 when they released a video that went viral (with over 24 million views now).DSC introduced how to […]

TM Top 3: May 26
May 26, 2017 at 8:00 am

In this episode, Taylor Knight talks RompHim, copywriting tone and email marketing tips for increased ROI.