When I heard this week that Herschell Gordon Lewis had died, I thought about his many contributions to direct marketing.
People ask me all the time what direct mail is most worth studying for ideas. I recommend the Grand Controls.
Sometimes you realize that something’s escaped your attention. Take direct mail. I’ve made lists, but not for mail that asks questions.
I’ve been thinking about emotions more than usual lately. Maybe it’s the type of direct mail I’ve been reading lately that sparked it.
It seems like the modern marketer has to be able to do it all, which can be daunting. And when it comes to direct mail, a marketer can't afford to make mistakes. Thankfully, seasoned direct marketing expert Bob Hacker is ready to share his tactics and strategies he has used to consistently beat others' mail controls for over 30 years.
If you don't know Bob Hacker, he built from scratch and then sold one of the most successful direct marketing agencies of our time, now known as HackerAgency. Now he's back helping direct marketers like you by sharing his disciplined approach and methods that created a fortune for his clients.
This is your last chance to see behind the curtain as Bob Hacker personally walks you through the "50 Things You Must Know to Create Winning Direct Marketing Programs."
Here are just a few of the things he'll reveal during this exclusive live webinar.
- What the only performance drivers that really matter are
- How to properly analyze any mail package
- How to effectively test more than 30 variables at once
- Why not to focus on cost-per-lead or inquiry costs
- What the offers are that work every time
- And much more
Click here to view this webinar.
At first glance, this long-time mailing from Headsets.com seems no different from the majority of B-to-B acquisition efforts out there. It's just a blank #10 outer (save for company logo and return address), with a few components inside.