A direct mail catalog uses a variety of tactics to showcase the latest offerings from a major cosmetics brand. Mailer Name: Mary Kay Date Mailed: May 2016 Mary Kay is one of the biggest direct sellers of women’s cosmetics in the world. Through beauty consultants, who are independent distributors, it sells directly to consumers. This […]
This month, Target Marketing readers will see the “2017 Media Usage Survey,” which shows what marketers are doing and in what channels.
It was the weekend before Christmas, and all through the house, not a wallet had opened, we hadn’t even gone out. …