As CDPs emerge as a buzzy marketing technology, marketers need to sort out how they differ from other customer databases.
Taking a proactive approach to digital experience intelligence first and foremost requires a change in mindset. Organizations must
As in years past, this online event will explore the best practices, trends and case studies in direct marketing.
Human-centered design thinking has influenced much of the way that companies think about user and customer experience, and for the bett
In this fast-paced session filled with case studies, learn how to take advantage of this research to help guide your marketing message.
Far too often we’re finding that the process of building personas is becoming the focus, rather than the resulting knowledge.
When asked why he always wore grey or blue suits, Barack Obama responded that he had enough other choices to make so this was a choice