We are in uncharted territory, much as we were in previous economic downturns and recessions.
Two case studies in optichannel marketing used by real, medium-sized businesses to increase campaign effectiveness and ROI.
Join us for this webinar to learn tactics for leveraging customer data and optimizing marketing spend.
Nearly all businesses these days are aiming to build content marketing strategies that enable them to “rise above the crowd.”
Mobile, social, and other digital media are increasingly connected to OOH advertising.
A rapidly growing portion of location-based advertising spend is shifting from targeted media to…
Here’s how to evaluate customer reactions to your brand messaging and content in order to engage them and increase conversions.
This summer — this “nutritional” label for commercially available audience data will be ready for marketplace use.
A bill in Congress would assign the U.S. Securities and Exchange Commission with the task of determining the worth of consumer data.