Talk of a future with addressable and measurable advertising on television is nothing new. Visionaries were talking about it in the early 1980s. It was all the rage in the "information superhighway" discussions of the early '90s. And, it was certainly foreshadowed in many of the early online ad businesses of the middle and late…
U.S. Internet advertising revenue for the first six months of 2008 was $11.5 billion, a 15.2 percent increase over the first half of 2007. In the second quarter of 2008, revenue was up 12.8 percent over the same period of 2007 and showed a slight decline of 0.3 percent from the first quarter of 2008, according to an Interactive Advertising Bureau report in conjunction with PricewaterhouseCoopers that covered the first six months and second quarter of 2008.
Nearly half of the national advertisers surveyed in a recently published study are pursuing local online advertising.
At a time when our two presidential candidates dominate the national stage with rhetoric and negative ads, there is much our country could learn from the Olympic Games.
A new survey from Eloqua has revealed that despite the sagging economy, marketers in general have a positive outlook on their contributions to their companies’ success and plan to significantly increase their budgets in the next three years, as well as increase their staffs.
There is no question political and advocacy campaigns have embraced the Internet as part of the 2008 campaign cycle. Blogs, social networks and the YouTube phenomenon all are prevalent aspects of the marketing mix, and most campaigns have perfected fundraising and e-mail marketing online.
Company: MySpace, a unit of Fox Interactive Media and a popular social network. Product/Service: Community Builder, an advertising platform for MySpace advertisers. What it does: The platform, which is being launched in beta test, is designed to give MySpace advertisers the ability to build, maintain and customize brand profiles. In addition, it provides analytics to help MySpace advertisers gauge campaign performance and make real-time adjustments to maximize effectiveness.
I received an interesting press release the other day from ValueClick Media that recapped a recent behavioral targeting panel that took the stage at the Hard Rock Hotel in Chicago. The panel featured an industry analyst (David Hallerman, senior analyst, eMarketer), a behavioral targeting product expert (Joshua Koran, vice president, targeting and optimization, ValueClick, Inc.), a brand marketer (Julian Chu, Director of Acquisition Marketing, Discover) and an interactive agency executive (Sam Wehrs, Digital Activation Director, Starcom).
"Clearly, advertisers are looking at alternative ways to reach their target audiences. As a result, new media outlets like the Internet are seeing significant growth at the expense of hard-copy newspapers." From an April 1 ClickZ Network article titled “Internet Ad Spend Grows in 2007 as U.S. Lags Overall.” King was commenting on preliminary numbers his company introduced this week that revealed marketers continued to aggressively move their advertising dollars online in 2007.
"Americans are spending more time out of the home, working late hours, communicating via wireless devices, shopping in malls and stuck in traffic. There has to be some change in (ad/marketing) strategies to reach these people." From a March 26, USA TODAY article titled “New Media Expected to Get More Ad Dollars.” The article discussed research from PQ Media that found that companies will spend more than $160.8 billion in 2012 -- up 82 percent from 2008 -- on 18 emerging markets including online videos, store-based TV screens, sponsored events, TV and movie product placements, cell phones, video games and digital video recorders.