(Weymouth, MA & Philadelphia - July 6, 2010) The InterACT! Conference, an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies, has launched "Build-a-Buzz" Giveaway - a social networking contest for marketers (or anyone) who wants to win one of four cool prizes: an Apple iPad, HP Netbook, Amazon Kindle or American Express gift card.
t’s not just job-threatened journalists who are worried about the rise of low cost content generators like Demand Media and Associated Content.
A group of established content syndicators are concerned enough by these companies’ growing clout–and what they see as diminishing content standards on the Internet-that they are looking to do something about it. Officials from the three-year-old Internet Content Syndication Council, which includes members such as Procter & Gamble, Reuters and The Tribune Company, are circulating a document that could eventually evolve into an official doctrine on online content syndication.
The iPad launch has been manna to procrastinators everywhere, between all those endearing toddler/house pet and iPad videos, the countless tweets and retweets, and a guaranteed handful of daily news articles and blog posts (add this one to the count). Beyond a source for personal amusement, the iPad has turned out to be a surprising gift to the marketing community. I’ll get to that later, but let’s start with a dose of reality.
In her opening keynote address at this week's Retail Marketing Conference in Orlando, Fla., Kathy Daly-Jennings, head of industry, retail practice, Google, laid out six ways that retail marketers can engage customers and prospects with integrated campaigns that connect.
Company: MyBuys, personalized product recommendation service for retailers
Product/Service: MyBuys Predictive Remarketing, consumer profile-driven remarketing suite
What It Does: Proactively presents consumers with a range of products and offers they are most likely to want on popular Internet sites
Company: Wpromote, a provider of online marketing solutions
Product/Service: SocialBoost, an easy, fast and cost-effective way to advertise on the social networks without long-term commitment.
What It Does: Starting at $99 a month, SocialBoost clients receive professionally managed Facebook local advertising, expertly created ads as well as access to powerful and proprietary monitoring tools.
Company: Marchex, Inc., a call advertising and small business marketing company
Product/Service: Marchex Pay-For-Call Exchange, a performance-based call advertising product
What It Does: Connects advertisers to customers through phone calls driven from online, mobile and offline marketing channels
Have you ever head of acoustic branding? It's the idea of using music, sounds, speech and rhythms to bring a brand to life. I learned about it via an email I received this week from Wilbert Hirsch, CEO and cretive partner of Audio Consulting Group (ACG), which offers acoustic branding strategies. It caught my attention.
I'm reading "The Next Evolution of Marketing" by Bob Gilbreath, and he delivers an interesting message about how marketing that has meaning is more effective than traditional advertising. However, Gilbreath drives his message home behind a point that consumers are irate at ads and avoid them like deadbeats dodging collections agents. But me, I don't hate advertising, and I don't think most people care that much, either.
Company: Marin Software, a provider of enterprise-class paid search marketing applications.
Product/Service: Adding tools to manage large-scale Facebook Ads campaigns to its Marin Search Marketer.
What It Does: Tracking impression, click and cost data with conversion and revenue data provides a complete view of campaign ROI and effectiveness.