In this episode of “What Were They Thinking?” Melissa shares popular dating app OkCupid’s newest multichannel campaign, “Ask Yourself.
With the longest U.S. economic growth span on record, one might think the wheels may be about to come off of the economy.
Publishers and advertisers can benefit the most from Google doing away with third-party cookies — if they work it right.
Marketers are responsible for building, managing, and protecting corporate brands.
A billboard is one of the most traditional advertising mediums around.
It’s time to admit there’s something new going on with long-form commercials.
Millennials and Generation Zers have both broken out of a shell that generations prior were determined to mold themselves to.
Marketing attribution helps determine how much credit their marketing and ad tactics deserve for driving sales and other outcomes.
I have a prediction for 2020. I think 2020 will be the year when influencer marketing becomes a “big time” tactic.