Advertising

The Next Evolution of Data-Driven TV Targeting
August 27, 2020 at 8:37 am

The concept of addressable TV advertising dates back more than a decade, and it’s been a game-changer ever since its origination. However, it’s also a fast-moving target when it comes to reach and capabilities. Let’s look at where we stand today and where we can expect the continued divergence of TV technologies and advanced targeting to take us in the coming years.

Why the Personalization “Hype Cycle” Is Over
August 20, 2020 at 8:15 am

After two decades of relentless progress, personalization is reaching its high-water mark. As deeper efforts yield declining returns, advertisers seeking to maximize effectiveness should balance their investments in data-driven targeting with a greater focus on creativity and storytelling.

The Facebook Advertiser Exodus Will Redefine How Brands Buy Local at Scale
July 28, 2020 at 8:35 am

The shift away from Facebook isn’t a blip. It’s a highly visual example of a larger industry trend in which brands are looking to reprioritize their increasingly tight ad dollars in a way that not only resonates more deeply with their target audiences, but also affects true, meaningful change within their communities.