I was once the go-to shooting guard on my high school basketball team. And while I’d love to wax on about my history of game-winning shots, instead I’ll share how one fundamental of good basketball footwork can guide the customer journey and your marketing bottom line.
In this episode, Melissa shares how Corona deals with COVID-19 misinformation surrounding the beer brand and the coronavirus.
For 2020, a year with a Leap Day, Stella Artois urged people to “uncancel” their plans for once and put the extra 24 hours to good use.
The Association of National Advertisers (ANA) inaugural 2020 Masters of Data and Technology Conference kicks off today.
Seeing mold all over a food item usually elicits a response of disgust, but for Burger King, it’s a sign of beauty.
Social ads are becoming the go-to source for consumers looking to shop, meaning there’s newfound…
In this episode of “What Were They Thinking?” Melissa looks at the latest marketing collaboration from KFC and Crocs.
TikTok’s for-now-unregulated environment makes it popular with Gen Z and the advertisers who are trying to reach the generation.
In this episode, Melissa shares a new anti-Valentine’s Day campaign featuring DC Comics’ Harley Quinn and the new “Birds of Prey” film.
If a marketer sends you 20 promotional emails in a month, is that too much? You may say “yes” without even thinking about it.