In this episode, Melissa offers her thoughts about the International House of Pancakes changing its name … sort of.
When does advertising creative become too bleak or so depressing that it actually makes the ad miss the mark?
If an agency today is not proving its command of creative, data and relevance, then it’s not proving its presence as a business driver
In this episode, Melissa shares the new MasterCard “Start Something Priceless” campaign effort, as well as the social media backlash.
Transit advertising tips from the pros. Follow this easy to use guide to successfully market your out-of-home advertising campaign.
In this episode, Melissa looks at how Marvel’s Deadpool turned 18 months of co-branded partnerships into marketing successes.
NFL sponsorships weren’t mentioned in the statement From NFL Commissioner Roger Goodell that announced fines for teams with personnel
Amazon retargeting may happen soon, taking on Google for market share. Amazon is testing the product with “select merchants” this month