Successful Google Ads advertisers focus more on conversions, while unsuccessful advertisers focus more on traffic.
CMOs should always aim to tie their ad campaigns to incremental sales impact.
When it comes to programmatic advertising, it’s easy to become preoccupied with its perceived constraints.
Who are you? What do you stand for? Can your customers summarize it? That’s your brand. Your brand essence.
Brands with content marketing plans have newsjacked before. But perhaps not as quickly and as well as Aer Lingus did.
As the hype-machine behind podcasts rocket valuations into the stratosphere, CPMs are likely to follow.
Hearing loss is a life-changing experience. Hearing aid manufacturer Oticon decided it was time to reach out to consumers themselves.
In this episode, Melissa dives back into the ongoing Beer Wars, this time taking a look at a “smart” tap handle from Coors Light.
Bing’s partnerships, intelligent solutions and ethical commitments make it a more advanced channel to reach the right audiences.
Learn a quick formula to use when you’re just getting started and the most important metric to gain a competitive advantage.