The concept of addressable TV advertising dates back more than a decade, and it’s been a game-changer ever since its origination. However, it’s also a fast-moving target when it comes to reach and capabilities. Let’s look at where we stand today and where we can expect the continued divergence of TV technologies and advanced targeting to take us in the coming years.
After two decades of relentless progress, personalization is reaching its high-water mark. As deeper efforts yield declining returns, advertisers seeking to maximize effectiveness should balance their investments in data-driven targeting with a greater focus on creativity and storytelling.
Learn how to improve Landing Page Experience, which is one of three important criteria Google uses to assign an Ad Quality Score.
If you’re looking to market to the under-30 age group of Millennials, Gen Z, and upcoming Gen Alpha, TikTok is the place to explore.
The shift away from Facebook isn’t a blip. It’s a highly visual example of a larger industry trend in which brands are looking to reprioritize their increasingly tight ad dollars in a way that not only resonates more deeply with their target audiences, but also affects true, meaningful change within their communities.
A new report on how brands can recognize unique customers across platforms underscores how tough this job is for data-driven marketers.
Spending dollars on performance marketing programs that are highly measurable is smart marketing under all circumstances.
Learn 5 common mistakes businesses make with landing pages that can cost hundreds to thousands in lost sales.