Change is not an event, goal or obstacle. Change is the environment. Either you’re moving with it, or you’re fighting to stand still.
Ways of Thinking
Data and MarTech efforts need to shift toward corralling even larger data sets for even more business-benefit in machine learning.
“Disappointing” candy goes in, Reese’s Cups come out, and a fantastic piece of experiential marketing is the brand byproduct.
Enabling marketers with technology doesn’t actually help a brand reach its goals — enabling the customer does.
People always tell you to “keep it short”: to get engagement, your content marketing must be minimal. “Not true,” says Andrew Davis.
Smart brands today are using digital print to bring many of their online marketing techniques into their customers’ homes.