When I finally went to the DMV to change my driver’s license, it was awful. But I learned about customer experience and brand trust.
The CMO View
Consumers check their phones 150 times a day. This reality has given rise to what Google dubbed “Micro Moments”
All inspiring marketing rests on a powerful, catalyzing insight. Most marketing misfires stem from a miscue masquerading as an insight.
There’s no disputing that 2017 has gotten off to a tough start for the airlines.