Forecasting the future is a dangerous but irresistible practice for observers like myself.
Ruthless B-to-B Marketing
The B2B marketing conference scene continues to flourish since I did my last roundup a year ago.
If you’re a B2B marketer — especially a services provider — your environment is about to be upended.
B2B marketers understand the importance of qualifying a lead before it goes to a salesperson.
B2B sales and marketing people have always understood that it’s an account that buys, not an individual.
I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer.