B2B sales and marketing people have always understood that it’s an account that buys, not an individual.
Ruthless B-to-B Marketing
I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer.
Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers.
I recently caught up with Dan McDade, a longtime B2B practitioner in lead qualification and nurturing.
A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites.
I’ve been informally coaching my undergrad students on how to prepare for the business world they’ll face while job-seeking.