If you’re a B2B marketer — especially a services provider — your environment is about to be upended.
Ruthless B-to-B Marketing
B2B marketers understand the importance of qualifying a lead before it goes to a salesperson.
B2B sales and marketing people have always understood that it’s an account that buys, not an individual.
I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer.
Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers.
I recently caught up with Dan McDade, a longtime B2B practitioner in lead qualification and nurturing.