It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days.
Ruthless B-to-B Marketing
Ruth Stevens presents her seven predictions for what’s to come in 2019 for B2B marketers.
The top reason I love my work is the fascinating people I have the privilege to meet.
To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri, dean and professor of marketing.
There are things about B2B that just tick me off. Forgive the rant, but I have to get this off my chest.
There’s a lot of talk in the B2B world about what we can learn from consumer marketers. But what can consumer marketers learn from us?