A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites.
Ruthless B-to-B Marketing
I’ve been informally coaching my undergrad students on how to prepare for the business world they’ll face while job-seeking.
It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days.
Ruth Stevens presents her seven predictions for what’s to come in 2019 for B2B marketers.
The top reason I love my work is the fascinating people I have the privilege to meet.
To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri, dean and professor of marketing.