Ruth Stevens talked with Roger McDonald to gather his views on what’s going on with B2B marketing and offer insights.
Ruthless B-to-B Marketing
The event business has been turned upside down, so my annual post covering B2B marketing conferences of 2020 is due for a refresh.
Amazon Business is expected to reach $52 billion in sales by 2023; Alibaba and eBay are also competing actively in the B2B space.
People always ask what they should read to keep up on B2B marketing. Naturally, I have favorite sites, since I need to keep up myself.
I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year.
Forecasting the future is a dangerous but irresistible practice for observers like myself.