Lead generation is a major goal of B2B marketing departments. Let’s review the top tools and techniques to find B2B prospects today.
Ruthless B-to-B Marketing
Here are 10 tips for your career in marketing that I wish someone had shared with me years ago.
Some marketers keep their distance from customer data. When I ask what kind of customer information they work with, I hear very little.
I’ve noticed some ironies in the world of B2B marketing. You know, when the common wisdom is one thing, but the reality is another.
When asked, the typical B2B marketer will say that 80 to 85 percent of their effort goes to customer acquisition. This is a mistake.
I find them fascinating not only as people, but for making valuable contributions to our business and our world.