The top reason I love my work is the fascinating people I have the privilege to meet.
Ruthless B-to-B Marketing
To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri, dean and professor of marketing.
There are things about B2B that just tick me off. Forgive the rant, but I have to get this off my chest.
There’s a lot of talk in the B2B world about what we can learn from consumer marketers. But what can consumer marketers learn from us?
I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM).
Rich Herbst of Ascend Marketing has developed a breakthrough approach to delivering a custom communications stream to business buyers.