Companies need to be thinking about their brand communication and how they manage their reputation during these challenging times.
If you follow reporters on Twitter, inevitably you will encounter a frustrated post condemning the behavior of a PR pro or company.
Marketers are responsible for building, managing, and protecting corporate brands.
There’s no shortage of agency rankings, highlighting the “agency of the year” for advertising agencies, PR firms, and martech vendors.
It wasn’t the first time that a competitor made a business decision that forced a company to either follow suit or defend its position.
What makes for a good brand spokesperson?