Marketers are responsible for building, managing, and protecting corporate brands.
There’s no shortage of agency rankings, highlighting the “agency of the year” for advertising agencies, PR firms, and martech vendors.
It wasn’t the first time that a competitor made a business decision that forced a company to either follow suit or defend its position.
What makes for a good brand spokesperson?
I engaged in a debate with industry peers over my belief that non-response can be a valuable PR and reputation management strategy.
Privacy is one of the most pressing issues facing organizations today.