Spending dollars on performance marketing programs that are highly measurable is smart marketing under all circumstances.
The only way for business leaders to effect the change they write about in their statements is to back them up with an action plan.
As marketers and consumers alike have felt the effects of the pandemic, there are ways to rise above current challenges.
Creating fun customer engagement moments will go much further in helping your brand survive choppy waters than discounted promotions.
Timing is everything, perhaps now more than ever. As we watch the world around us change drastically, it’s hard to know what to do.
Just like in our personal relationships , we cannot take brand love and loyalty for granted among our customers.