What marketers expect is that we marketers must address human emotion when building out a customer experience.
Most of what we consume as information about our world, society, events, and brands is “second-hand” reality — let alone in marketing.
When we act like consumers and contemplate a higher brand purpose, we think about the importance of corporate social responsibility.
Customer psychology helps marketers design campaigns. Emotion drives many purchases, even in B2B circles.
Being the change needed in your world takes courage. It can be risky.
Without a customer onboarding program, you could be throwing your customer acquisition investment and long-term profitability away.