Being the change needed in your world takes courage. It can be risky.
Without a customer onboarding program, you could be throwing your customer acquisition investment and long-term profitability away.
The other night was a different kind of customer experience, with lessons for marketers about successful customer engagement strategies
With the frenzied rush to make customers happy, many companies unwittingly skip over the more important goal.
In my keynote sessions, marketing training classes and even in past posts, I’ve asked a critical question of marketers.
You remember those lists of powerful words we marketers use to use to guide copywriting for short-term response and sales?