When we act like consumers and contemplate a higher brand purpose, we think about the importance of corporate social responsibility.
Customer psychology helps marketers design campaigns. Emotion drives many purchases, even in B2B circles.
Being the change needed in your world takes courage. It can be risky.
Without a customer onboarding program, you could be throwing your customer acquisition investment and long-term profitability away.
The other night was a different kind of customer experience, with lessons for marketers about successful customer engagement strategies
With the frenzied rush to make customers happy, many companies unwittingly skip over the more important goal.