In my keynote sessions, marketing training classes and even in past posts, I’ve asked a critical question of marketers.
You remember those lists of powerful words we marketers use to use to guide copywriting for short-term response and sales?
Addressing personal values matters in B2B marketing — more than most might think.
When marketing’s not working, the story’s often the same as it is for athletes.
Nike just did it. Other brands are doing it. And overall, social media just got a bit more political, as brands take stands.
While hanging onto shiny new objects may be the death trap for racoons, it’s just the opposite for brands.