Not going to lie. Selling is hard. Marketing your product or service to convert better than another brand is just plain difficult, as
Tapping the psychology of fun for sales and ROI takes work, because sometimes we marketers are so close to the trees, we can’t see the
That rumor we’ve been hearing for years is simply not true: “Marketing ROI is in your past.” And it never will be.
When brands or businesses we’ve patronized for years change products, names, offerings or merge with other brands, we often see change
Customer experience (CX) is more critical than clever ads and interesting content for getting new sales, securing repeat sales,
It’s easy to assume that B2C is more emotional than B2B — as more consumer goods have hedonistic appeal, while B2B products have