The other night was a different kind of customer experience, with lessons for marketers about successful customer engagement strategies
With the frenzied rush to make customers happy, many companies unwittingly skip over the more important goal.
In my keynote sessions, marketing training classes and even in past posts, I’ve asked a critical question of marketers.
You remember those lists of powerful words we marketers use to use to guide copywriting for short-term response and sales?
Addressing personal values matters in B2B marketing — more than most might think.
When marketing’s not working, the story’s often the same as it is for athletes.