The critical role of marketing influencers on driving sales and loyalty for brands in both the B2B and B2C space is nothing new.
We marketers today are really the new age of storytellers.
What marketers expect is that we marketers must address human emotion when building out a customer experience.
Most of what we consume as information about our world, society, events, and brands is “second-hand” reality — let alone in marketing.
When we act like consumers and contemplate a higher brand purpose, we think about the importance of corporate social responsibility.
Customer psychology helps marketers design campaigns. Emotion drives many purchases, even in B2B circles.