In 1:1 marketing, product-level targeting is “almost” taken for granted.
Big Data, Small Data, Clean Data, Messy Data
People react to words like “machine learning” or “artificial intelligence” very differently.
Last month, I talked about how to measure success when there are many conflicting goals and available metrics flying around (refer to
It’s tempting to ask about whether marketing success metrics should be response rates or money. But you don’t need to ask marketers
Marketers have different names for them. Some marketers call them “One-and-done” customers. Others call them by more innocuous “1-Time
When marketers play with data, we often get confined within the limitations of the datasets that are available to us, or worse, tool