What will be so different in this ever-changing world, and how can marketers better prepare ourselves for the new world?
Big Data, Small Data, Clean Data, Messy Data
Why do marketers still build models when we have ample amounts of data everywhere?
Marketing professionals mess up good models “after” they’re built. (That happens a lot.)
Many organizations put unreasonable expectations on data scientists. Their job descriptions require a superhuman.
The first step in analytics should be “formulating a question,” not data-crunching.
There are so many ways to mess up data or analytics projects, may they be CDP or whatever sounds cool these days.