Yes, data is an asset. But not if the data doesn’t generate any value.
Big Data, Small Data, Clean Data, Messy Data
They say data is an asset. I say it, too. If collected data are wielded properly, they can definitely lead to financial gains.
It’s the junk food of marketing. We all know that the email batch and blast practice really isn’t good for anyone.
Some even claim that human behaviors are just algorithmic responses developed over past 70,000 years or so.
Last month, I talked about factors marketers should consider for attribution rules. Here, I would like to get a little deeper.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.