We are obviously living in a multichannel marketing environment, whether we are marketers or consumers.
Big Data, Small Data, Clean Data, Messy Data
Lester Wunderman is called “the Father of Direct Marketing” — not because he was the first one to put marketing offers in the mail.
In 1:1 marketing, product-level targeting is “almost” taken for granted.
People react to words like “machine learning” or “artificial intelligence” very differently.
Last month, I talked about how to measure success when there are many conflicting goals and available metrics flying around (refer to
It’s tempting to ask about whether marketing success metrics should be response rates or money. But you don’t need to ask marketers