A recent report shared that only about 20% of all analytics projects work turns out to be beneficial to businesses.
Big Data, Small Data, Clean Data, Messy Data
If a marketer sends you 20 promotional emails in a month, is that too much? You may say “yes” without even thinking about it.
What will be so different in this ever-changing world, and how can marketers better prepare ourselves for the new world?
Why do marketers still build models when we have ample amounts of data everywhere?
Marketing professionals mess up good models “after” they’re built. (That happens a lot.)
Many organizations put unreasonable expectations on data scientists. Their job descriptions require a superhuman.