It’s the junk food of marketing. We all know that the email batch and blast practice really isn’t good for anyone.
Big Data, Small Data, Clean Data, Messy Data
Some even claim that human behaviors are just algorithmic responses developed over past 70,000 years or so.
Last month, I talked about factors marketers should consider for attribution rules. Here, I would like to get a little deeper.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
We are obviously living in a multichannel marketing environment, whether we are marketers or consumers.
Lester Wunderman is called “the Father of Direct Marketing” — not because he was the first one to put marketing offers in the mail.