Model-based targeting is a long series of iterative adjustments, and there are many things to be checked and tweaked.
Big Data, Small Data, Clean Data, Messy Data
Before you get started, you must recognize that there are multiple steps in predictive modeling.
Beware of technology providers who insist on a “one-size-fits-all” customer data solution.
Here are the essentials of what a CDP needs to be and do, and what the common elements of useful marketing databases are.
In late 2019, Gartner predicted “80% of marketers who have invested in personalization efforts will abandon them by 2025…”
A recent report shared that only about 20% of all analytics projects work turns out to be beneficial to businesses.