Last month, I talked about factors marketers should consider for attribution rules. Here, I would like to get a little deeper.
Big Data, Small Data, Clean Data, Messy Data
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
We are obviously living in a multichannel marketing environment, whether we are marketers or consumers.
Lester Wunderman is called “the Father of Direct Marketing” — not because he was the first one to put marketing offers in the mail.
In 1:1 marketing, product-level targeting is “almost” taken for granted.
People react to words like “machine learning” or “artificial intelligence” very differently.