Valerie Vallancourt

Valerie Vallancourt
How to Use Triggered Behavioral Marketing Programs

Marketers are always discussing the idea of delivering the right message at the right time in the right channel — it almost seems like it should be an art form. It is. It's an art form comprised of listening and timing. Listening to your customers and prospects as they share information on their interests and needs is paramount in running successful triggered behavioral marketing programs.