It’s essential that your strategic messages resonate with customers. Here are a few things you can do to build an effective platform.
Top-down leadership is pretty much gone today because it simply doesn’t work. This can be an unpopular message to bring to leaders.
If there is one thing that I am learning it is you really do need to keep to the marketing principles you understand and follow them throughout all of your marketing.
While at the InterAct! Conference this week, we're all hearing about the newest and greatest techniques of delivering marketing messages. One thing that strikes me is, there is a lot more to all of this than the new gadgets like iPad, iPhone and the host of other new media platforms and tools. First what's changed.…