Say hello to your next target audience: Generation Z—new kids on the block who are coming into their own and influencing the bottom lines of countless businesses. This is a group that can no longer be ignored. Born between 1995 and 2010, this 65-million-strong generation already has access to about $43 billion annually and influences another $150 billion in family spending.
Rivalries have existed since the beginning of time, and they can have a polarizing effect on people. Coke versus Pepsi. Hatfields versus McCoys. Cowboys versus 49ers. It seems only natural that when Instagram entered the video platform space previously occupied entirely by Vine, that lines in the sand needed to be drawn. The video platform landscape quickly became a house divided, and the question for awhile has been: team Vine or team Instagram? The good news is that there's no need to choose.