Tamara Weintraub

Tamara Weintraub
How to Optimize Your Site's SEO for Google Panda 4.0

With Google's latest algorithm update, Panda 4.0, online marketers, webmasters and business owners are trying hard to understand how this newest change is impacting the performance of their websites in Google's search results. Like many of Google's updates, Panda 4.0 emphasizes high-quality websites and content. But what does Google mean by "high quality"? And how can businesses make sure that their websites are in line with Google's expectations? These tips will help you keep your website fresh and maintain visibility in Google's search results.

Get More Clicks: 5 Text Ad Strategies That Work

You may already know the basics of writing a text ad, but how can you increase clicks from your prospects? Here are five advanced text ad strategies you can try. 1. Research Competitors' Ads: Researching your competitors' text ads will help you get an idea of what they are advertising, such as a seasonal offer or specific product or service, as well as what keywords they are using. So, conduct a search for your top keywords and location to gather this information, and then write ad copy that differentiates your text ads from what's already showing up in the sponsored results.