Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

Self-Mailers Make Great Direct Mail

Why do I love self-mailers? They are really versatile and allow you plenty of room for creativity to grab attention quickly. You can

How to Improve Your Direct Mail

Every marketing dollar spent matters. And in direct mail there are a lot of dollars spent. Seven elements can help you create better