Many marketers are struggling to generate leads that convert to sales, and it’s clear that more efficient strategies are needed.
Direct mail marketing is a very powerful response driver when used correctly.
During a time of crisis it can be hard to know how best to market to your customers. Direct mail is still a great way to reach them.
From direct mail to billboards, print should be a significant component in your optichannel experience strategy.
The USPS’s 2020 Mobile Shopping Promotion encourages mailers to integrate mobile with direct mail to boost customer response.
We’ve heard a lot on the news about essential businesses during COVID-19, but 1 we all count on that isn’t mentioned much is the USPS.
Technology is a great way to engage your customers and prospects with your direct mail pieces.
Do you want to create awesome direct mail pieces that stand out and get results? Well now you can do that and save 2 percent on your
According to MarketingSherpa, 76% of people trust ads they receive in the mail. But do they trust yours?
The USPS commissioned survey in 2018 found that 68% of voters believe direct mail to be the most credible source of political outreach.
As we start the new year, direct mail planning is essential. The strategies we used in 2019 need updates to be more effective in 2020.
Direct mail is highly effective on its own; however, when you combine it with other marketing channels, it gets even better.
Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss.
The last couple of times we discussed how paper and then finishing can enhance your direct mail ROI, now let’s look at coatings.
Last time, we discussed how paper can enhance your direct mail ROI. Now, it’s time to look at enhancing it with direct mail finishing.