Technology has allowed us to increase direct mail ROI even more! By adding technology, you can draw attention to your mail piece.
During the 2016 election cycle, there was more political direct mail than ever before. Learn how to win with direct mail.
Informed Delivery ads will allow you to send customers who sign up to receive emails with the post office an image and URL before
Taking a lean approach to direct mail planning and execution can decrease expenses and increase profits. Check out these ideas.
Many times, one key aspect of direct mail marketing is overlooked and that is the structure of your database. Data really matters.
Many times, our direct mail data files get old and need a little TLC before we can mail to them. Not only does the post office require
There are so many marketing channel options now it can be hard to decide where you should invest to get the most bang for your buck.
“Why?” For so many reasons, it’s the best question in marketing. “Why?” gets right down to the main point.
Because direct mail is the little engine that could for your marketing funnel, it can sustain you through troubled times. Direct mail
When done correctly, direct mail can be a very cost-effective way to reach targeted prospects and customers. Your return on investment
Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing in 2017 you will see
Are your direct mail pieces engaging with your audience or are you talking over the audience? Do you use lingo that only people in the
How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and
In this digital world, marketers have access to more data than ever before; which could be great or disastrous. Which has it been for
Many organizations are familiar with agility strategy, but have you considered how you can create agile direct mail campaigns? Why