Technology is a great way to engage your customers and prospects with your direct mail pieces.
Do you want to create awesome direct mail pieces that stand out and get results? Well now you can do that and save 2 percent on your
According to MarketingSherpa, 76% of people trust ads they receive in the mail. But do they trust yours?
The USPS commissioned survey in 2018 found that 68% of voters believe direct mail to be the most credible source of political outreach.
As we start the new year, direct mail planning is essential. The strategies we used in 2019 need updates to be more effective in 2020.
Direct mail is highly effective on its own; however, when you combine it with other marketing channels, it gets even better.
Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss.
The last couple of times we discussed how paper and then finishing can enhance your direct mail ROI, now let’s look at coatings.
Last time, we discussed how paper can enhance your direct mail ROI. Now, it’s time to look at enhancing it with direct mail finishing.
In order to create direct mail that enhances your ROI, you need to come up with a strategy to get attention.
What direct mail experience do your customers and prospects get when they receive your mail pieces?
There are many things that can go wrong with a direct mail campaign.
We all need to reach ever-increasing direct mail response rate goals. This is a challenge. Here’s how to solve it.
The use of color in direct mail is very important. The right colors can increase your response rates. Why is color so important?
Sometimes marketers get stuck in a direct mail rut. They find a direct mail format that works and just stick to it.