Yes, we are saying that more mail pieces actually get you less as far as results go with direct mail. Don’t be fooled by the notion
Why do I love self-mailers? They are really versatile and allow you plenty of room for creativity to grab attention quickly. You can
Is it really possible to create direct mail pieces that get your customers to sell for you? Yes, it is. This is not easy and must have
Direct mail has consistently performed well for many years, providing the results marketers need. However, not all direct mail is the
Direct mail has probably been a part of your marketing for a long time, so you end up with boring mail pieces and declining responses.
Every marketing dollar spent matters. And in direct mail there are a lot of dollars spent. Seven elements can help you create better
Technology has allowed us to increase direct mail ROI even more! By adding technology, you can draw attention to your mail piece.
During the 2016 election cycle, there was more political direct mail than ever before. Learn how to win with direct mail.
Informed Delivery ads will allow you to send customers who sign up to receive emails with the post office an image and URL before
Taking a lean approach to direct mail planning and execution can decrease expenses and increase profits. Check out these ideas.
Many times, one key aspect of direct mail marketing is overlooked and that is the structure of your database. Data really matters.
Many times, our direct mail data files get old and need a little TLC before we can mail to them. Not only does the post office require
There are so many marketing channel options now it can be hard to decide where you should invest to get the most bang for your buck.
“Why?” For so many reasons, it’s the best question in marketing. “Why?” gets right down to the main point.
Because direct mail is the little engine that could for your marketing funnel, it can sustain you through troubled times. Direct mail