Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

Great Direct Mail Beats Your Competition

In trying times such as these, direct mail is a smart way to convert prospects and get customers to make more purchases. Get creative with your design and your data to make mail pieces that your competition has never even thought of.

What's Your Direct Mail Story?

People buy from companies they trust and like. Are you one of them? You can be when you get your story right. Most of the time the story is overlooked in direct mail messaging and creation, so consider these questions before your next campaign.