We talked about five types of prospecting lists in the last post; now, we will discuss analytics for profiling and modeling lists.
Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects?
I read a book recently called “Never Split The Difference” by Chris Voss. It’s all about negotiating skills.
Direct mail marketing can be fun! The more interactive it is, the better your results are going to be.
The powerful targeting of direct mail can help you punch through all the marketing noise people are exposed to each day.
Sometimes direct mail marketing is really fun. Have you ever opened a can of worms? I did, and it really was a can of worms.
Are you ready to get more out of your direct mail campaigns? Direct mail can be enhanced by adding Informed Delivery, see how.
Over time, mail pieces become boring and less effective, because we end up repeating the same formats.
When you combine your direct mail with digital marketing, you enhance it and drive better results.
Marketers struggle with how to increase their direct mail response rates year over year.
Looking at direct mail through the lens of targeting by generation can be instrumental in increasing your response rates.
In order to create direct mail campaigns that ignite more response you need to ask the right questions at the planning stage.
The best direct mail marketing is able to communicate your message in a way that is understood, remembered and acted upon.
Start your 2019 year off right with a better direct mail marketing strategy.
The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?