Marketers struggle with how to increase their direct mail response rates year over year.
Looking at direct mail through the lens of targeting by generation can be instrumental in increasing your response rates.
In order to create direct mail campaigns that ignite more response you need to ask the right questions at the planning stage.
The best direct mail marketing is able to communicate your message in a way that is understood, remembered and acted upon.
Start your 2019 year off right with a better direct mail marketing strategy.
The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?
Your direct mail list targeting is extremely important. The better you target the right people, the better your response rate will be.
After your list, your direct mail design strategy is critical. Your images, layout, fonts and colors all matter.
Good direct mail psychology enables us to tap into subconscious decisions and generate a greater response from prospects and customers.
The strategy of direct mail alignment with your other marketing channels is crucial for your success.
Most marketers look at direct mail marketing as a must-do in their marketing mix; but really, direct mail can be a pleasure.
Direct mail is a very effective marketing channel; however, when you add a mobile element such as AR to it, you can skyrocket results.
Many times, marketers look at direct mail as an old-school choice that does not fit well in an omnichannel world. This is just not true
The real power in direct mail is sending the right offer to the right person. In order to do this effectively, you need to be using
Yes, we are saying that more mail pieces actually get you less as far as results go with direct mail. Don’t be fooled by the notion