Your direct mail list targeting is extremely important. The better you target the right people, the better your response rate will be.
After your list, your direct mail design strategy is critical. Your images, layout, fonts and colors all matter.
Good direct mail psychology enables us to tap into subconscious decisions and generate a greater response from prospects and customers.
The strategy of direct mail alignment with your other marketing channels is crucial for your success.
Most marketers look at direct mail marketing as a must-do in their marketing mix; but really, direct mail can be a pleasure.
Direct mail is a very effective marketing channel; however, when you add a mobile element such as AR to it, you can skyrocket results.
Many times, marketers look at direct mail as an old-school choice that does not fit well in an omnichannel world. This is just not true
The real power in direct mail is sending the right offer to the right person. In order to do this effectively, you need to be using
Yes, we are saying that more mail pieces actually get you less as far as results go with direct mail. Don’t be fooled by the notion
Why do I love self-mailers? They are really versatile and allow you plenty of room for creativity to grab attention quickly. You can
Is it really possible to create direct mail pieces that get your customers to sell for you? Yes, it is. This is not easy and must have
Direct mail has consistently performed well for many years, providing the results marketers need. However, not all direct mail is the
Direct mail has probably been a part of your marketing for a long time, so you end up with boring mail pieces and declining responses.
Every marketing dollar spent matters. And in direct mail there are a lot of dollars spent. Seven elements can help you create better
Technology has allowed us to increase direct mail ROI even more! By adding technology, you can draw attention to your mail piece.