Steve Penn

Steve Penn
Three Direct Mail Creative Ideas

Today’s high-clutter environment requires high-performance direct mail to generate results. Help your packages do more by considering the following three creative ideas: * Every high-performance piece of direct mail should follow the three R’s of convincing copywriting: Respect your audience and engage them with intelligence; reveal value or facts and information they may not know; reward their efforts for engaging your communications. * Use design to your advantage. To get the most out of your copy, always keep major heads and subheads in a clean space that’s easy to read. In a long brochure, use captions to highlight the meaning of photography and