The event business has been turned upside down, so my annual post covering B2B marketing conferences of 2020 is due for a refresh.
Ruth P. Stevens
Amazon Business is expected to reach $52 billion in sales by 2023; Alibaba and eBay are also competing actively in the B2B space.
People always ask what they should read to keep up on B2B marketing. Naturally, I have favorite sites, since I need to keep up myself.
I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year.
Forecasting the future is a dangerous but irresistible practice for observers like myself.
The B2B marketing conference scene continues to flourish since I did my last roundup a year ago.
If you’re a B2B marketer — especially a services provider — your environment is about to be upended.
B2B marketers understand the importance of qualifying a lead before it goes to a salesperson.
B2B sales and marketing people have always understood that it’s an account that buys, not an individual.
I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer.
Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers.
I recently caught up with Dan McDade, a longtime B2B practitioner in lead qualification and nurturing.
A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites.
It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days.
To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri, dean and professor of marketing.