To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri, dean and professor of marketing.
Ruth P. Stevens
There are things about B2B that just tick me off. Forgive the rant, but I have to get this off my chest.
There’s a lot of talk in the B2B world about what we can learn from consumer marketers. But what can consumer marketers learn from us?
I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM).
Rich Herbst of Ascend Marketing has developed a breakthrough approach to delivering a custom communications stream to business buyers.
Lead generation is a major goal of B2B marketing departments. Let’s review the top tools and techniques to find B2B prospects today.
Here are 10 tips for your career in marketing that I wish someone had shared with me years ago.
Some marketers keep their distance from customer data. When I ask what kind of customer information they work with, I hear very little.
I’ve noticed some ironies in the world of B2B marketing. You know, when the common wisdom is one thing, but the reality is another.
When asked, the typical B2B marketer will say that 80 to 85 percent of their effort goes to customer acquisition. This is a mistake.
I find them fascinating not only as people, but for making valuable contributions to our business and our world.
B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold. So there’s a lot to talk about.
Everyone is aware that B2B buying is complex. But new research from Gartner suggests that things are even worse these days.
There are so many great new B2B marketing tactics today, it’s hard to keep up. Here’s a roundup of ideas that you may have overlooked.
B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis.