B2B sales and marketing people have always understood that it’s an account that buys, not an individual.
Ruth P. Stevens
I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer.
Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers.
I recently caught up with Dan McDade, a longtime B2B practitioner in lead qualification and nurturing.
A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites.
It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days.
To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri, dean and professor of marketing.
There are things about B2B that just tick me off. Forgive the rant, but I have to get this off my chest.
There’s a lot of talk in the B2B world about what we can learn from consumer marketers. But what can consumer marketers learn from us?
I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM).
Rich Herbst of Ascend Marketing has developed a breakthrough approach to delivering a custom communications stream to business buyers.
Lead generation is a major goal of B2B marketing departments. Let’s review the top tools and techniques to find B2B prospects today.
Here are 10 tips for your career in marketing that I wish someone had shared with me years ago.
Some marketers keep their distance from customer data. When I ask what kind of customer information they work with, I hear very little.
I’ve noticed some ironies in the world of B2B marketing. You know, when the common wisdom is one thing, but the reality is another.