Ruth Stevens talked with Roger McDonald to gather his views on what’s going on with B2B marketing and offer insights.
Ruth P. Stevens
The event business has been turned upside down, so my annual post covering B2B marketing conferences of 2020 is due for a refresh.
Amazon Business is expected to reach $52 billion in sales by 2023; Alibaba and eBay are also competing actively in the B2B space.
People always ask what they should read to keep up on B2B marketing. Naturally, I have favorite sites, since I need to keep up myself.
I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year.
Forecasting the future is a dangerous but irresistible practice for observers like myself.
The B2B marketing conference scene continues to flourish since I did my last roundup a year ago.
If you’re a B2B marketer — especially a services provider — your environment is about to be upended.
B2B marketers understand the importance of qualifying a lead before it goes to a salesperson.
B2B sales and marketing people have always understood that it’s an account that buys, not an individual.
I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer.
Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers.
I recently caught up with Dan McDade, a longtime B2B practitioner in lead qualification and nurturing.
A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites.
It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days.