I’ve noticed some ironies in the world of B2B marketing. You know, when the common wisdom is one thing, but the reality is another.
Ruth P. Stevens
When asked, the typical B2B marketer will say that 80 to 85 percent of their effort goes to customer acquisition. This is a mistake.
I find them fascinating not only as people, but for making valuable contributions to our business and our world.
B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold. So there’s a lot to talk about.
Everyone is aware that B2B buying is complex. But new research from Gartner suggests that things are even worse these days.
There are so many great new B2B marketing tactics today, it’s hard to keep up. Here’s a roundup of ideas that you may have overlooked.
B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis.
Digital marketing is direct marketing. If you follow these four principles, you’ll triple your digital communications results.
I listened to Michael Brenner recently give a keynote on B2B marketing, and picked up scads of great insights I’d like to share.
Are you looking for the best ways to reactivate dormant customers and reduce churn? Here are the 10 most effective practices today.
Account-based marketing (ABM) is hot. But how does it work live? David Rowe, SVP, Enli Health Intelligence, shares his experiences.
Here is a six-step process for finding and working with a data broker who will get you the best prospecting data for your campaigns.
Some marketers may still be missing out on some of today’s best practices in reactivation marketing.
On May 25, 2018, any company not compliance with Europe’s new data privacy regulations is at risk of a fine of up to 20 million euros.
But when they place an order for prospecting data — whether it’s email, telephone or postal addresses — marketers often end up with