While many businesses have jumped on the mobile bandwagon, few have had the time and/or resources needed to develop cross-platform applications. However, this doesn't have to be the case. Developers now have a slew of new tools at their disposal that make cross-platform development much faster and more affordable.
As the online face of your organization, your website is typically the first digital touchpoint customers have with your business. For this reason and more, your site needs to relay information, attract new customers, and communicate your company's brand identity and competitive advantages quickly and effectively. While most businesses realize this value of their websites, many fail to invest the time and/or resources to engage visitors and increase conversion rates.