Rohan Ayyar

Successful content marketing campaigns are produced as a result of a consistent strategy, which is integrated throughout the company.

An analytical approach to CRO involves identifying gaps in customer experience, making simple changes and constantly tracking results.

Here’s how to take martech from an overused buzzword to a relevant intersection of marketing and technology.

Every time there’s a whiff of a Google Search update in the air, SEOs around the world lose their minds.

Cement your brand’s thought leadership and target customers at multiple stages of the sales funnel with effective webinars.

Mobile conversions should be happening all day. It’s not a stretch to say that we are slaves to those little rectangular pieces of tech

To make your brand irresistible to customers, you can throw a few thousand bucks at Google and get instant online visibility. You can

Most marketers and business owners who have even a remote online presence understand that it is basically a death wish to ignore mobile

The buying process for almost any given product has evolved like crazy over the past decade. Business models have been radically

Not long ago, our social media news feeds were flush with coverage of the United Airlines brand crisis. For those who came in late, a

Running a small business is the epitome of the American Dream. As all owners know, navigating successfully through the various stages

Reading the minds of consumers is an incredibly difficult concept to grasp. In the old days, traditional marketers tried a number of

It can be frustratingly difficult to predict when a seemingly warm lead will suddenly go cold on you. Sometimes, there’s an obvious

Ever since digital marketing began commanding an ever-larger share of the overall marketing pie, interest in marketing automation

There was a time when marketers had almost written off display advertising as a white elephant. However, all of that changed with the