Rohan Ayyar

Here’s how to use big data, nifty SaaS tools and your own efforts to create content that builds better brand-customer relationships.

How to improve customer experience by analyzing their behavior, engaging them, determining their intent, and segmenting them.

Nearly all businesses these days are aiming to build content marketing strategies that enable them to “rise above the crowd.”

Where do action-prompting, bottom-of-the-funnel marketing tactics fit into the complex world of social selling?

AI boosts marketing and sales, with easy and automated options for personalization, customer service, and improving user experience.

Here’s how to evaluate customer reactions to your brand messaging and content in order to engage them and increase conversions.

Here’s how to increase downloads, installs, and usage of your mobile app, and get customers to spend time (and money) within the app.

Not staying on top of the latest marketing practices and not relying on data will cost you dearly in terms of sales and revenue.

Here’s a branded content strategy that not only produces quality content, but also takes into account what your customers really want.

Successful content marketing campaigns are produced as a result of a consistent strategy, which is integrated throughout the company.

An analytical approach to CRO involves identifying gaps in customer experience, making simple changes and constantly tracking results.

Here’s how to take martech from an overused buzzword to a relevant intersection of marketing and technology.

Every time there’s a whiff of a Google Search update in the air, SEOs around the world lose their minds.

Cement your brand’s thought leadership and target customers at multiple stages of the sales funnel with effective webinars.

Mobile conversions should be happening all day. It’s not a stretch to say that we are slaves to those little rectangular pieces of tech