Rohan Ayyar

Here’s how to evaluate customer reactions to your brand messaging and content in order to engage them and increase conversions.

Here’s how to increase downloads, installs, and usage of your mobile app, and get customers to spend time (and money) within the app.

Not staying on top of the latest marketing practices and not relying on data will cost you dearly in terms of sales and revenue.

Here’s a branded content strategy that not only produces quality content, but also takes into account what your customers really want.

Successful content marketing campaigns are produced as a result of a consistent strategy, which is integrated throughout the company.

An analytical approach to CRO involves identifying gaps in customer experience, making simple changes and constantly tracking results.

Here’s how to take martech from an overused buzzword to a relevant intersection of marketing and technology.

Every time there’s a whiff of a Google Search update in the air, SEOs around the world lose their minds.

Cement your brand’s thought leadership and target customers at multiple stages of the sales funnel with effective webinars.

Mobile conversions should be happening all day. It’s not a stretch to say that we are slaves to those little rectangular pieces of tech

To make your brand irresistible to customers, you can throw a few thousand bucks at Google and get instant online visibility. You can

Most marketers and business owners who have even a remote online presence understand that it is basically a death wish to ignore mobile

The buying process for almost any given product has evolved like crazy over the past decade. Business models have been radically

Not long ago, our social media news feeds were flush with coverage of the United Airlines brand crisis. For those who came in late, a

Running a small business is the epitome of the American Dream. As all owners know, navigating successfully through the various stages