Reps can make your B2B copy stronger. The kind of rep we use in marketing is REP, which stands for rational, emotional, and personal.
The more you embrace a direct response mindset, the greater your response, ROI, sales, and profits will be.
To ensure your content is worth what you pay for it, require your writers to avoid these seven common content marketing mistakes.
B2B marketing has experienced myriad changes over the past four decades.
Here are five B2B marketing tactics that the vast majority of B2B marketers either don’t know about or do not think to use.
B2B marketing mistakes can kill campaigns and response rates, and are usually made by two kinds of marketers.
Though there is something akin to a mania today for embracing online video as a marketing tool, the truth is video is a mixed blessing.
Today, the marketing trade press is obsessed with generational marketing: marketing to specific generations.
The problem with online B2B lead generation today is that many marketers who do it are not, in fact, generating sales leads.
A number of trade and business magazines have said the term “direct marketing” is archaic and should be replaced.
In consumer direct response, long copy in some product categories — examples include dietary supplements, investment newsletters, mail
Which is more difficult in direct marketing: B-to-B or B-to-C? I think most marketers would say consumer direct response is more
Without a doubt, digital marketing is where it’s at in B-to-B. Many companies post their product literature and whitepapers online, and
I’m working for several marketers whose campaigns are centered on the offer of a free book. But in an age where it seems everyone is
There’s been a lot of talk lately about companies developing software that can write copy. Naturally, copywriters are a bit skeptical.