B2B marketing mistakes can kill campaigns and response rates, and are usually made by two kinds of marketers.
Though there is something akin to a mania today for embracing online video as a marketing tool, the truth is video is a mixed blessing.
Today, the marketing trade press is obsessed with generational marketing: marketing to specific generations.
The problem with online B2B lead generation today is that many marketers who do it are not, in fact, generating sales leads.
A number of trade and business magazines have said the term “direct marketing” is archaic and should be replaced.
In consumer direct response, long copy in some product categories — examples include dietary supplements, investment newsletters, mail
Which is more difficult in direct marketing: B-to-B or B-to-C? I think most marketers would say consumer direct response is more
Without a doubt, digital marketing is where it’s at in B-to-B. Many companies post their product literature and whitepapers online, and
I’m working for several marketers whose campaigns are centered on the offer of a free book. But in an age where it seems everyone is
There’s been a lot of talk lately about companies developing software that can write copy. Naturally, copywriters are a bit skeptical.
The search engine Google is a boon to freelance copywriters, giving us fast access to much more information than we could ever dig up at those old-fashioned data depositories we used to call "libraries." As a result, it's easier to write stronger copy today, because specifics sell, and Google gives us all the specifics we need.
In a recent issue of my e-newsletter, “The Direct Response Letter,” I wrote about how many of my readers send me their URLs and ask me
In my humble opinion, "mindless gab" is the perfect descriptor for social media, an activity of which I am largely not a fan, though a sometime participant. Now I am gratified to find new research supporting my point that social media marketing 1) has a very low return on time invested (ROTI) and 2) is therefore, to a large extent, mindless gab. Let's look at some studies:
I recently came across an article in a marketing trade publication (not this one) praising some top B-to-B ad agencies for supposedly creating great print ads. I was blown away—but not in a good way.
Recently, I sent an email to my online subscribers driving them to a video selling an information product produced by Mary Ellen, one of my joint venture partners. In return, I received an email from a subscriber—who shall be known as MH—taking me to school not for recommending the product, but for sending him to this particular video sales letter.