Rajat Paharia

Rajat Paharia
Loyalty Games?

Gamification is generating plenty of buzz right now. But with so much hype in the headlines, it's no surprise many marketers remain uncertain about exactly what gamification is and how they can use it to help improve their marketing campaigns. To help clear up the confusion, here are the fundamentals of gamification and an explanation why it can significantly improve your online marketing campaigns.

3 Predictions for Gamification in 2012

2011 was an eventful one for the world of gamification. The term itself went mainstream and started to make sense for marketers and consumers alike this year. As we close 2011 and begin 2012, what will gamification's role look like? Here are some predictions: