This week, I continue my coverage of an online chat panel session I moderated during eM+C’s recent All About eCommerce Virtual Conference & Expo.
I moderated a very special online chat panel session during eM+C’s recent All About eCommerce Virtual Conference & Expo. It tackled such urgent legal issues as the unauthorized sale of goods on eBay, CAN-SPAM and class-action lawsuits for data breaches.
Two years since catalog marketers were hammered with a 20 percent-plus postage increase, many continue to reel and retreat. Traditional bulk catalog mailings are becoming unaffordable for many. So, facing up to the economic reality of soaring catalog production and mailing costs, party supplies, toys and novelties cataloger Oriental Trading Co. since last fall has implemented a wide-spreading postcard mailing program targeting primarily its proven customers.
Marketers spend a lot of time today deciding how much to spend on their future online marketing efforts. They also work to determine how their marketing efforts will factor into consumer spending patterns across product categories and demographic segments. One way to come up with a clear-cut plan is to ask yourself crucial questions, suggested Gian Fulgoni, chairman and co-founder of comScore, during a session at the Internet Retailer Conference & Exhibition in Boston this week. He offered attendees seven such questions.
A new study concludes that interactive consumer packaged goods marketers are in an excellent position to communicate with their most influential customers — female professionals, ages 25 to 54 — using social media.
It's time for Web merchants and operators to stop considering themselves the "underdog," according to Sucharita Mulpuru, senior analyst, retail, for Forrester Research. In a session at the recent National Retail Federation Convention in New York, Mulpuru preached a set of "new rules" for Web marketers to heed if they're to sustain the rapid growth they've enjoyed to this point.
In a session at the Search Marketing Expo East conference held Oct. 6-8 in New York, a five-member panel explored "The Ten Truths Every CMO Must Know About Search Marketing." So far, we have recapped the group's first seven truths. This week we look into the final three.
In a session at the Search Marketing Expo East conference held Oct. 6-8 in New York, a five-member panel explored "The Ten Truths Every CMO Must Know About Search Marketing." Last week we recapped the group's first three truths. This week we look into four more and next week, the final three.
In a session at the Search Marketing Expo East conference held Oct. 6-8 in New York, a five-member panel explored "The Ten Truths Every CMO Must Know About Search Marketing." This week, we recap the group's first three truths; next week, we'll look into four more and the week after that, the final three.
When it comes to search, the greatest emphasis is often put on sale conversions. But search can have a significant impact on companies' branding efforts, too. In a panel session during the Search Marketing Expo East conference in New York Oct. 6-8, a panel focused on key branding initiatives and search's impact on their branding efforts.
Welcome to the first edition of our brand-new e-newsletter, All About eMail, brought to you by eMarketing & Commerce (eM+C) and The Target Marketing Group. Each Friday, All About eMail will deliver to your inbox winning strategies, tips, news and expert views on how to best create, implement and deploy e-mail campaigns for marketing, customer service and all other purposes. These include deliverability, legal issues, creative and design, vendor selection, mobile e-mail marketing, e-mail list management and many other topics all about e-mail. As with all Target Marketing Group properties, we welcome your comments, questions, news and requests for coverage.
Eleven years in the making, and written off as dead and buried just a few weeks ago, a new postal reform bill is expected to be passed through the House and Senate possibly by the end of Friday — if not, Saturday. The House on Dec. 7 introduced H.R. 6407, the Postal Accountability and Enhancement Act. Once approved by both chambers of Congress, sources say that President Bush will sign the bill into law. The new bill has all the elements that the White House has been demanding. In brief, what this means to catalogers is as follows: * Future postal rate hikes will be