Megan Janetsky

Megan Janetsky
4 Reasons Your Next Influencer Marketing Campaign Will Fail

It's true that influencer marketing is the next big thing for smart marketers, and it may very well be the next big thing for your brand. By paying attention to these four tips, you can make sure that your campaign is ready to succeed.

How to Kick Off an Influencer Marketing Campaign

Increasingly, more advertisers and marketing agencies are incorporating a social influencer component in their marketing campaigns, right alongside other more traditional digital vehicles like paid search, display and SEO tactics.