Marla Theodore

Marla Theodore
Email Marketing to Seniors: 8 Steps to Making it Work

Marketers know that seniors are a viable consumer force online, with growing numbers and significant buying power. Like their younger counterparts, seniors go online to make travel arrangements, check the news, find health information, among other tasks. Seniors are a viable and profitable market for advertisers, and email can be a powerful tool for this demographic. But seniors have unique needs, purchasing habits and response characteristics that marketers can't afford to ignore.