Marissa Fabrismail.com

Marissa Fabrismail.com
Showing Versus Telling

From time to time, words alone are simply not enough to communicate a story—even for the most eloquent. Intensity and emotion are, at times, better conveyed through imagery, and with its newest acquisitions control, FINCA witnessed firsthand the impact of showing versus telling. For almost a decade, the Washington, D.C.–based nonprofit—which provides financial services to the world’s lowest income entrepreneurs—depended on a steadfast control to acquire new donors. It was a copy-driven package that consisted of a compelling four-page letter, reply form and envelope, but lacked premiums or graphics. But when the organization decided to tap into its relatively new collection of photography to