Kevin Goodings

Kevin Goodings
Session Replay Can Improve Your Conversion Rate on Tablets and Smartphones

If you're a website optimization expert, you might rightly point out that basic website analytics software can provide this level of detail. However, what it can't tell you is where and why your mobile customer experience is falling short. We frequently work with website optimization experts to help them enhance their existing optimization practices with session replay technology. A primary goal is to boost conversion to purchase. Here are some practical guidelines gleaned from these experiences: