We all know affiliates have the potential to be highly beneficial to a company's bottom line. But affiliates can also be a big risk. If companies want to mitigate the risk from affiliates, they must be able to prevent and detect low-quality traffic and affiliate fraud.
Do you know the Direct Marketing Association says a prospect needs to see/hear your message three times to recognize you and a minimum of nine times to make a purchase from you? Do you also know an estimated 70 percent to 90 percent of leads generated by marketing never receive follow-up from sales, according to MarketingSherpa? It's no surprise, then, that companies are continuing to understand and embrace the importance of drip marketing.