Jeff Macgurn

Jeff Macgurn
What Google Instant Means for Search Marketers, Part 1

With the debut of Google Instant, marketers will have to work smarter on the search engine optimization front to gain one of the top two organic rankings on the first page of a Google search. At the same time, paid search advertisers will probably have to step up their pay-per-click (PPC) spending just to hold their current sponsored positions relative to the competition.