Jeff Hassemer

Jeff Hassemer
Steps to Building a Customer Engagement Framework

With the proliferation of media and seemingly endless touchpoints consumers have to interact with a brand, effectively managing the flow of data to enhance customer interaction can appear to be a daunting task. Marketers who create and use a customer engagement framework know it isn't a series of linear steps. Rather, it's a living process that should be repeated multiple times across all channels and throughout the customer's life cycle.

2 Ways to Improve Customer Contact via Social Media

Plenty of marketers are trying to understand how to make use of social media. It can be an extremely powerful way to engage your current customers and capture new ones, tapping into a plethora of good customer-level data that is supplied by social media applications. The trick is to use this data strategically within your current marketing programs to make the most of what your customers and prospects are saying about you. Two ideas to consider:

Tap Into Mobile Marketing

There is an old Chinese proverb that states: “The best time to plant a tree was 10 years ago. The second best time is now.” For mobile marketers, the best time to start building your mobile subscriber list was five years ago. The second best time is now. Mobile is more than a viable channel in the marketer’s quiver today. Your window of opportunity now is open to integrate mobile campaigns into your marketing mix and drive a truly differentiated customer experience across channels. The Basics The U.S. population currently stands at just above 300 million, and 75 percent of the population has a