Jeff Hasen

Jeff Hasen
The Top 10 Mobile Marketing Essentials for 2015

With more phones than toothbrushes on Earth, and people accessing the Web more frequently via mobile than desktop, a marketing plan to reach your customers and prospects on their wireless devices is no longer a nice-to-have

6 Tips to Better Manage Your Mobile Database

Despite the proven benefits, building, managing and optimizing mobile marketing databases can be an intimidating task. Those who take the plunge successfully give their customers the freedom and control to pick when and how they want to interact, resulting in measurable increases in brand loyalty and engagement. Here are six steps to help you optimize your mobile marketing database.