Jeanne Jennings

Jeanne Jennings
Turning Emails Into Customers

Most companies have embraced email—and they spend a lot of time and money to grow their email lists. This is good, but it’s not enough. The most successful email marketers not only work on growing their email lists, they work to turn email addresses on their lists into fully engaged customers. Here are a few ways to leverage editorial and service email messages to drive sales.

Buyer Beware

Renting an e-mail list can be an effective way to do e-mail marketing. But it also can be a minefield. While the industry has come a long way in the past 10 to 15 years, it's still good to go into any e-mail rental situation with a "buyer beware" attitude. Here are some tips to help you be a smart e-mail list renter: