Facebook clearly is an important platform on which advertisers are compelled to provide some level of presence, including a Facebook page, proactive display ads, sponsored stories and text ads targeted at consumer profiles relevant to their brands. The success of social media in attracting consumers is undeniable, and its importance as an advertising platform is growing. Our question is: How does social media impact search?
During a recent webinar from Covario, over 100 digital marketers were asked what the main goal of their Facebook page is. The results aren't surprising. In general, driving sales is the No. 1 priority of digital marketers’ social media programs. However, 45 percent of the respondents said driving engagement and brand awareness is their top priority.