You probably know Zagat as the leading source for restaurant critiques, but what you may not know is that Zagat actually has its roots in wine. Some 30 years ago, the Zagat Survey was born out of a wine-tasting group, and to mark its 30-year anniversary, Zagat recently launched a wine group — Zagat Wine.
Inside Direct Mail Weekly
Amid the economic woes have been constant calls and predictions that mail will get smaller, slicker, cheaper. Frankly, it's a little depressing. Can you imagine the general advertising folks saying their billboards were going to be smaller, their TV ads only 10 seconds long and were opting for bus bumper stickers rather than the bus itself. In a word? No.