Inside Direct Mail; Senior Writer

Inside Direct Mail; Senior Writer
Vertis’ Dave Colatriano on Soft Proofing

Recently, Target Marketing and Inside Direct Mail parent company, North American Publishing Co., has begun phasing out hard copy printer proofs in favor of soft proofing. Having never relied solely on soft proofing in the past, I was wary. But the end result was well worth the worry: The cost savings have been substantial, and…