Holly Mason

Holly Mason

Holly Mason is president and owner of MasonBaronet a Dallas-based advertising firm specializing in branding. Holly’s experience includes working with a range of clients from Fortune 500 leaders to start-ups in a wide range of industries. A sought-after brand expert whose holistic branding knowledge has been profiled in publications such as EntrepreneurForbesInc., The Dallas Morning News, and Huffington Post. Under her leadership, MasonBaronet has been profiled in publications such as HOW Magazine, for its creative approach to client needs, and Identity Crisis! 50 Redesigns That Transformed Stale Identities into Successful Brands by Jeff Fisher, in addition to winning numerous awards.

5 Ways to Think Direct in New Media

New media bring an almost daily flood of new tools for direct marketers to manage. And while consumers are happily embracing the next way to connect, marketers can be left feeling overwhelmed—and out of touch. The challenge is the same, just more daunting than ever: How can businesses stay top-of-mind in a world where mindshare is increasingly limited?