Harriet Heyman

Harriet Heyman
List Security?An Evolution and an Imperative

By Harriet Heyman The customer list is one of an organization's most valuable assets. Protecting this asset—from theft, fraud, misuse—has always been a concern. The answers on how to keep a list secure used to be easy; today they are hard. Even the reference to this asset has changed from "list" to "database," suggesting a broader set of information to protect. And as we advanced from rudimentary customer lists— once maintained on index cards—to keypunch, data entry, data scanning and data capture through electronic means, the safeguards have had to be constantly updated. Early List Security When I entered the list business some 30