Gretchen Scheiman

Gretchen Scheiman

Gretchen Scheiman is Sr. Director of Marketing for Liveclicker, an advanced personalization platform that helps brands create timely, relevant, engaging moments that inspire action. She has over 15 years of experience in marketing management, building and leading high-performing teams on the client and agency sides. Gretchen specializes in methodical marketing funnel optimization and bringing an analytical perspective to how organizations can best use their resources and talent. Connect with her on LinkedIn.

Messaging to Cautious Customers as Coronavirus Cases Surge Again

For retailers, it's important to have a plan for keeping customers informed and everyone safe as rules and store experiences continue to evolve. This plan requires communication across three parts of the customer journey — what they should know before, during, and after their visit to a store.