Many reasons for the retail meltdown are broader trends that will impact every business.
Content marketing requires a total re-imagining of what “marketing” really means. With content marketing, brands are becoming publishers. But too many brands are still thinking like “brands”—with the old mindset of crafting sales pitches and assuming the audience will pay attention to whatever is put out there. Instead, content marketing requires marketers to change their mindsets: They need to start thinking like publishers.
Web marketing has come a long way since the early days of the Internet, but many businesses are still figuring out how to adapt to the ever-changing demands and "rules" of creating a website that helps build their brand and lead to sales.