Gerard Murphy

Gerard Murphy
Direct Marketers Got Social Media Half Right

Direct marketers are looking at social media all wrong. Understandably, the way marketers publish content to Facebook and Twitter makes seasoned direct marketers scratch their heads. It seems like all of the rules that have been developed in the 44 years since Lester Wunderman coined the term “direct marketing” have been thrown out the window. Not true. If anything, those foundational rules are more relevant now than ever.