Doug Wheeler

Doug Wheeler
4 Tips to Help Marketers Make Up for Their Disappearing Data From Google's ‘Not Provided’

Over the past year, companies have consistently noticed the increase in "(not provided)" terms in their organic referring keyword reports, and I believe this will only continue to increase due to the 250 million Gmail and 200 million Chrome users, many of whom remain signed into their accounts while conducting Google searches. There's a likelihood that eventually organic referrer data (i.e., search terms) will completely disappear altogether.