Dev Bhata

Dev Bhata
Internet Special Report - Re-Learning the Basics of Marketing (

by Dev Bhata In 1993, before Web marketing even existed, Don Peppers and Martha Rogers published the most important book on the subject of marketing to an audience of one: "The One To One Future." The authors described the importance of knowing and marketing to individual customers and establishing one-to-one relationships with them. They said the fax machine and fax bulletin boards as harbingers of the new dialogues were possible, if only marketers would take the time to get to know their customers. It took the Web to make Peppers and Rogers' ideas come alive. Newly minted Web marketers took the book as their