David T. Scott

David T. Scott
The 7 Most Effective Lead Generation Tactics

When it comes to lead generation, many marketers aren't sure which tactics they should use to provide their company with qualified leads. In fact, many marketers aren't even sure which marketing tactics should be used as lead generation tactics. There are seven marketing tactics — I call them the "Magnificent 7" — that are the best tactics for providing companies with large numbers of leads and a significant return on marketing investment.