David Berkowitz

David Berkowitz
Bringing Your Brand to Life(casting)

The biggest threat to privacy today isn't from governments, corporations, hackers or terrorists. It's from people who use the latest social-media technologies to broadcast events of their lives, from minutiae to rites of passage, so that anyone can see them. It's the new age of lifecasting, and most of us will wind up taking part in it, voluntarily or not. As consumers take part in the trend, marketers are starting to adopt it, too.

Bringing Your Brand to Life(casting)

The biggest threat to privacy today isn’t from governments, corporations, hackers or terrorists. It’s from people who use the latest social-media technologies to broadcast events of their lives, from minutiae to rites of passage, so that anyone can see them. It’s the new age of lifecasting, and most of us will wind up taking part in it, voluntarily or not. As consumers take part in the trend, marketers are starting to adopt it, too.