David Bancroft Avrick

David Bancroft Avrick
E-Mail Myths and Realities

By David Bancroft Avrick Bulk unsolicited e-mail is dead. When you rent a list (even a double-opt-in-list) and send your offer—that's unsolicited e-mail. And it's dead. This article doesn't concern e-mails to your customers. Customer relationship management (CRM) is the most logical and viable use of the Internet. It's highly successful, misunderstood and greatly underutilized. Similarly, unsolicited e-mails to highly targeted professionals are successful. These are lists of hundreds of names of individuals with a refined business specialty. If you're sending them exciting, current information about their specialty, e-mail can be effective. This article pertains to the mass amount of e-mails