David Atlas

David Atlas
Living in Your Own Private Cloud: Better for Marketers?

Marketers aren't IT customers. They want to use tools, but the tools need to be designed in a way that's powerful and accessible. Just like automotive technology, which is usable by vastly more people than are able to understand it, marketers today need to leverage deeply complex technologies without drowning in the details of their operations. They want to drive systems that maximize customer lifetime value without having to become computer programmers.