Dane Atkinson

Dane Atkinson
Getting ROI From Your Social Media Efforts

The social media world is bloated with buzzwords. We're supposed to "engage," have "conversations" and build "responsive" campaigns. But unless your job is to float jargon around a boardroom, you probably want a return on investment on your social media marketing efforts. That, after all, is what your tweets and posts (should) want. If you want numbers as hard as your efforts, here are five steps to developing a sound social media strategy: