Collin Cohen

Collin Cohen

Collin is the managing director of Registria, which helps brands identify product owners and improves the ownership experience. Under his leadership, Registria serves over 300 well-known brands across industries including consumer durable goods, electronics, fitness, home appliances, and more. With over 25 years of executive experience, Collin is a graduate of Stanford University and Harvard Business School.

Why Brands Need to Master the Ownership Experience

For consumer durable brands, consumers are not just buyers. They are owners who will interact with the product and brand for years. Yet, for decades, consumer durable brands have traditionally relied on retailers to own the ownership experience, while they focused on product design and manufacturing. As a result, durable brands have limited to no…